Explore the Agenda
8:00 am Morning Coffee and Check-in
8:55 am Chair’s Opening Remarks
Redefining the Evolving Role of Medical Affairs to Drive Practice Change & Patient Impact
9:00 am The Future of Medical Affairs, Evolving from a Support Function to a Strategic Driver of Business & Patient Impact
- Explore how Medical Affairs is transforming into a core, data-led pillar that shapes clinical, commercial, and patient outcomes in an increasingly complex healthcare landscape.
- Learn practical strategies to increase visibility, translate scientific insights into business-relevant outcomes, and position Medical Affairs as an indispensable strategic partner.
- Uncover how patient-centric value communication, and behavior-change measurement are redefining success in modern Medical Affairs.
9:30 am Precision Medical Engagement: Navigating the Scientific Journey Through E2E Impact Analytics
- Establish clear objectives for every engagement—moving beyond scientific exchange to specifically target knowledge gaps, clinical confidence, and therapeutic adoption.
- Identify which Medical Affairs activities are most effective in driving measurable behavioural change among healthcare professionals
- Learn how to embed an end-to-end measurement framework across Field Medical and internal teams
10:00 am Morning Break & Speed Networking
The ideal opportunity to get face-to-face with many global Medical Affairs leaders for important in-depth conversations.
11:00 am Defining True Value for Senior Leadership & External Stakeholders to Demonstrate ROI of Medical Affairs Activities
- Learn practical strategies to communicate ROI by linking Medical Affairs activities to tangible outcomes such as improved patient access, enhanced clinical-decision making and accelerate product adoption
- Identify what physicians really need to know and designing interventions that deliver
- Best practices and lessons learned along the way to overcome common barriers in defining and communicating Medical Affairs value across diverse internal and external stakeholders
11:30 am Roundtable: What Does Medical Affairs Success Look Like? Best Practices & Lessons Learned to Better the Future of this Function
- Compare how different organisations define the role of Medical Affairs
- Understand from various perspectives what success looks like, what has and hasn’t worked in demonstrating the value of this function
- Discuss how the industry can move toward great standardization, while maintaining flexibility across different company models
12:15 pm Lunch Break
Measuring What Matters: Developing KPIs That Go Beyond Numbers to Capture Real Impact
1:15 pm From Insight to Outcome: Building a Measurement Framework that Demonstrates True Medical Affairs Impact
- Move beyond activity-based metrics to focus on high-quality insight generation, identifying meaningful clinical and educational gaps that can shape medical strategy
- Explore how to leverage AI and multiple data sources to validate field insights, ensuring they are actionable and representative rather than anecdotal
- Learn how to link insights to tangible outcomes, tracking the impact of Medical Affairs activities on clinical practice, patient pathways, and overall patient outcomes
Roundtable:
Developing KPIs for Different Medical Subfunctions
Medical Communications
1:45 pm Medical Communications
- Discuss how KPIs differ depending on focus
- How to track whether educational activities are translating into improved knowledge awareness or clinical adoption
- Explore ways to show link activities to outcomes
Field Medical & MSLS
Development/ Clinical Trials
Launch Medical Affairs
2:30 pm Afternoon Break & Networking
3:30 pm Using Scientific Alignment Frameworks to Quantify Medical Affairs Impact
- Introduce structured “belief mapping” approaches to assess HCP alignment with key scientific statements, moving beyond activity metrics to measure shifts in scientific understanding
- Identify baseline knowledge gaps and track how engagement strategies influence movement along the alignment spectrum over time
- Explore the challenges and opportunities in demonstrating progress, using alignment data to inform strategy, prioritize engagement, and evidence true scientific impact
Empowering Field Teams to Capture High-Quality Insights and Demonstrate the Value of Every Scientific Interaction (Capturing the Voice of the Field)
4:00 pm Panel: Conversations from the Field – What do MSLs Want You to Know About Their Work
- Hear what drives MSL activities and what factors make engagements most impactful
- Gain first-hand perspectives from MSLs on the realties of field interactions and the challenges of insight generation
- What activities and points do field teams want senior leadership and stakeholders to be aware of from their work to show their contribution to decision making
4:45 pm Translating Field Insights into Actionable Evidence to Better Inform Clinical Development & Improve Patient Outcomes
- Identify which questions truly reveal scientific gaps, build awareness and support adoption versus less actionable information
- Which HCPs to engage, how do best identify these individuals
- Learn which interactions are changing minds discover how collected insights can shape protocols, trial design and patient-centric approaches