Vanessa Braganza
Senior Medical Experience Director Genentech
Seminars
Wednesday 25th February 2026
Precision Medical Engagement: Navigating the Scientific Journey Through E2E Impact Analytics
9:30 am
- Establish clear objectives for every engagement—moving beyond scientific exchange to specifically target knowledge gaps, clinical confidence, and therapeutic adoption.
- Identify which Medical Affairs activities are most effective in driving measurable behavioural change among healthcare professionals
- Learn how to embed an end-to-end measurement framework across Field Medical and internal teams
