Tiffany Pela

As medicine becomes increasingly complex through the rise of precision and personalized approaches including increasing regulatory and compliance scrutiny, therole of Medical Affairs is more vital than ever. Yet defining and communicating its truevalue remains a challenge. Beyond publication counts or engagement numbers, thereal impact lies in enabling informed decision-making, driving scientific exchange, and improving patient outcomes.

This interactive workshop will help participants redefine what “value” means today, aligning Medical Affairs strategy with the needs of internal stakeholders, HCPs, payers, and patients, and demonstrating how the function leads in shaping evidence and education.

This workshop will explore:

• Redefining Impact in a Complex Landscape: Understand how Medical Affairs adds value in an era of scientific complexity
• Communicating Value Across Stakeholders: Map impact narratives that resonate with internal teams, HCPs, payers, and patients, demonstrating both efficiency and purpose
• The Emerging Role of Medical Affairs to Change Practice and Informing Patient Behaviours: Explore how Medical Affairs teams can shape clinical decision-making and drive better patient outcomes