Selena Freisens
Head of Global Medical Affairs Merz Pharmaceuticals LLC
Dr Selena Freisens is Head of Global Medical Affairs at Merz Therapeutics, bringing over 25 years of international experience in the biotech and pharmaceutical industry. A recognized expert in rare diseases, product launches, and lifecycle management, she has led multiple successful global and regional launches that have improved outcomes for patients worldwide. Prior to joining Merz Therapeutics, Selena held senior medical leadership roles at Purpose Pharma, Chiesi Global Rare Diseases, and Sanofi Genzyme, where she pioneered innovative strategies and transformative medical programs.
Seminars
- Explore how Medical Affairs is transforming into a core, data-led pillar that shapes clinical, commercial, and patient outcomes in an increasingly complex healthcare landscape.
- Learn practical strategies to increase visibility, translate scientific insights into business-relevant outcomes, and position Medical Affairs as an indispensable strategic partner.
- Uncover how patient-centric value communication, and behavior-change measurement are redefining success in modern Medical Affairs.
As Medical Affairs continues to evolve beyond traditional engagement metrics, the next challenge lies in translating insights and intentions into structured, measurable frameworks that best reflect real impact.
In this interactive, hands-on session, delegates will collaborate to design a shared blueprint for measuring and communicating Medical Affairs value, building on lessons learned throughout the summit. Through guided exercises and group discussions, you’ll co-develop a working model that captures the evolving scope of Medical Affairs excellence, linking metrics, mindsets, and strategic outcomes.
Key Takeaways:
- Define fit-for-purpose metrics that reflect your organization’s priorities and the broader healthcare ecosystem
- Translate insights into action by creating frameworks that support consistent measurement across functions and regions
- Align stakeholders around shared success metrics to strengthen Medical Affairs’ strategic voice and influence
- Leave with a practical, adaptable template you can bring back to your team- supporting ongoing collaboration, refinement, and measurable progress
By the end of this session, you’ll have a customizable framework and a set of guiding principles to help standardize impact measurement and sustain momentum long after the meeting closes.
