Selena Freisens
Head of Global Medical Affairs Merz Therapeutics
Dr Selena Freisens is Head of Global Medical Affairs at Merz Therapeutics, bringing over 25 years of international experience in the biotech and pharmaceutical industry. A recognized expert in rare diseases, product launches, and lifecycle management, she has led multiple successful global and regional launches that have improved outcomes for patients worldwide. Prior to joining Merz Therapeutics, Selena held senior medical leadership roles at Purpose Pharma, Chiesi Global Rare Diseases, and Sanofi Genzyme, where she pioneered innovative strategies and transformative medical programs.
Seminars
Wednesday 25th February 2026
The Future of Medical Affairs, Evolving from a Support Function to a Strategic Driver of Business & Patient Impact
8:30 am
- Explore how Medical Affairs is transforming into a core, data-led pillar that shapes clinical, commercial, and patient outcomes in an increasingly complex healthcare landscape.
- Learn practical strategies to increase visibility, translate scientific insights into business-relevant outcomes, and position Medical Affairs as an indispensable strategic partner.
- Uncover how patient-centric value communication, and behavior-change measurement are redefining success in modern Medical Affairs.
