Rohita Sharma
Global Head of Strategic Alliances & Advocacy - Patient Experience, Medical Affairs Alexion Pharmaceuticals
Seminars
Thursday 26th February 2026
Expanding Value Definition – Measuring Impact beyond HCPs to the Full Patient Experience to Drive Better Outcomes
1:15 pm
- Explore methods for mapping patient experiences and identifying critical care gaps that affect outcomes and therapy adoption
- Collaborating with patient advocacy groups to best capture patient and caregivers experience and the most important aspects of the disease state
- Discover how this information can guide medical strategy, education and communication to improve real-world impact
