Prem Sundivakkam
Executive Lead, Global Medical affairs, Communications and Congress Pfizer
Seminars
Thursday 23rd April 2026
From Data Silos to Shared Intelligence: Rethinking Impact Measurement in Medical Affairs
9:30 am
- Latest advancements in creating centralized insight portals, allowing HCPs and internal teams to access up-to-date clinical information
- Expanding Reach Beyond Professionals, looking to incorporate patient-generated data and real-world medical data to inform care strategies
- Understand how to tease apart the different contributions by the functions to quantify their impact on overall clinical and commercial outcomes
