Michael Kahn
Seminars
Wednesday 22nd April 2026
Using Scientific Alignment Frameworks to Quantify Medical Affairs Impact
3:30 pm
- Introduce structured “belief mapping” approaches to assess HCP alignment with key scientific statements, moving beyond activity metrics to measure shifts in scientific understanding
- Identify baseline knowledge gaps and track how engagement strategies influence movement along the alignment spectrum over time
- Explore the challenges and opportunities in demonstrating progress, using alignment data to inform strategy, prioritize engagement, and evidence true scientific impact
