Christina Kotsi
Senior Director - Innovation Lead Bayer
Christina Kotsi is Senior Director, Innovation Lead at Bayer, with extensive experience driving digital transformation and customer excellence in pharma. She has led cross-functional teams to develop digital strategies that support business and product objectives, creating personalized, disruptive engagements for healthcare professionals and patients. Previously, Christina held global roles at Novartis and Roche, focusing on oncology medical affairs, omnichannel engagement, social media strategy, KOL insights, and value-based care initiatives. She is recognized for aligning strategic priorities, managing significant budgets, and delivering innovative solutions that maximize impact across healthcare ecosystems.
Seminars
- Learn practical strategies to communicate ROI by linking Medical Affairs activities to tangible outcomes such as improved patient access, enhanced clinical-decision making and accelerate product adoption
- Identify what physicians really need to know and designing interventions that deliver
- Best practices and lessons learned along the way to overcome common barriers in defining and communicating Medical Affairs value across diverse internal and external stakeholders
