Carl De Luca
Seminars
Wednesday 25th February 2026
From Insight to Outcome: Building a Measurement Framework that Demonstrates True Medical Affairs Impact
1:15 pm
- Move beyond activity-based metrics to focus on high-quality insight generation, identifying meaningful clinical and educational gaps that can shape medical strategy
- Explore how to leverage AI and multiple data sources to validate field insights, ensuring they are actionable and representative rather than anecdotal
- Learn how to link insights to tangible outcomes, tracking the impact of Medical Affairs activities on clinical practice, patient pathways, and overall patient outcomes
