As Medical Affairs becomes increasingly strategic and insight-driven, the challenge is shifting from collecting data to demonstrating meaningful impact. Each subfunction, from Field Medical to Communications, Evidence Generation and more adds unique value, but success depends on defining KPIs that capture both functional and collective achievement.

This practical workshop will help you build and align metrics that link everyday activities to broader organizational goals, using real-world examples to show how Medical Affairs drives measurable value for patients and the business

This workshop will gather experts to discuss:

• Define Fit-for-Purpose Metrics: Identify impactful KPIs for Field Medical, Medical Communications, and Evidence Generation teams
• Align Across Functions: Learn how to link function-specific metrics to overarching Medical Affairs strategy and corporate objectives
• Create Actionable Dashboards: Explore how to visualize and communicate KPI data to leadership and cross-functional partners