Real Campaign Metrics in Action: Demonstrating What Works to Drive Medical Affairs Success & Prove Impact
- Moving beyond traditional metrics such as tracking citations of publications and learn how to track outcomes such as scientific share of voice and most active communicators to demonstrate influence and engagement quality
- Case studies to show how various campaign metrics were applied to quantify Medical Affairs contributions
- Understand how to measure activities that drive clinical awareness and adoption rather than just impacts to ensure impact is tangible and actionable