As Medical Affairs continues to evolve beyond traditional engagement metrics, the next challenge lies in translating insights and intentions into structured, measurable frameworks that best reflect real impact.

In this interactive, hands-on session, delegates will collaborate to design a shared blueprint for measuring and communicating Medical Affairs value, building on lessons learned throughout the summit. Through guided exercises and group discussions, you’ll co-develop a working model that captures the evolving scope of Medical Affairs excellence, linking metrics, mindsets, and strategic outcomes.

Key Takeaways:

• Define fit-for-purpose metrics that reflect your organization’s priorities and the broader healthcare ecosystem
• Translate insights into action by creating frameworks that support consistent measurement across functions and regions
• Align stakeholders around shared success metrics to strengthen Medical Affairs’ strategic voice and influence
• Leave with a practical, adaptable template you can bring back to your team- supporting ongoing collaboration, refinement, and measurable progress

By the end of this session, you’ll have a customizable framework and a set of guiding principles to help standardize impact measurement and sustain momentum long after the meeting closes.