From Insight to Outcome: Building a Measurement Framework that Demonstrates True Medical Affairs Impact

• Move beyond activity-based metrics to focus on high-quality insight generation, identifying meaningful clinical and educational gaps that can shape medical strategy
• Explore how to leverage AI and multiple data sources to validate field insights, ensuring they are actionable and representative rather than anecdotal
• Learn how to link insights to tangible outcomes, tracking the impact of Medical Affairs activities on clinical practice, patient pathways, and overall patient outcomes

Speakers:

Carl De Luca

Director, Medical Affairs, Head of Global Insights & Data Analytics, Oncology

Regeneron