Defining True Value for Senior Leadership & External Stakeholders to Demonstrate ROI of Medical Affairs Activities
- Learn practical strategies to communicate ROI by linking Medical Affairs activities to tangible outcomes such as improved patient access, enhanced clinical-decision making and accelerate product adoption
- Identify what physicians really need to know and designing interventions that deliver
- Best practices and lessons learned along the way to overcome common barriers in defining and communicating Medical Affairs value across diverse internal and external stakeholders