Explore the Agenda
8:15 am Morning Coffee & Check-in
Workshop A
9:00 am Redefining the Value of Medical Affairs, from Standard Metrics to Shaping Practice and Influencing Behaviours
As medicine becomes increasingly complex through the rise of precision and personalized approaches including increasing regulatory and compliance scrutiny, therole of Medical Affairs is more vital than ever. Yet defining and communicating its truevalue remains a challenge. Beyond publication counts or engagement numbers, thereal impact lies in enabling informed decision-making, driving scientific exchange, and improving patient outcomes.
This interactive workshop will help participants redefine what “value” means today, aligning Medical Affairs strategy with the needs of internal stakeholders, HCPs, payers, and patients, and demonstrating how the function leads in shaping evidence and education.
This workshop will explore:
- Redefining Impact in a Complex Landscape: Understand how Medical Affairs adds value in an era of scientific complexity
- Communicating Value Across Stakeholders: Map impact narratives that resonate with internal teams, HCPs, payers, and patients, demonstrating both efficiency and purpose
- The Emerging Role of Medical Affairs to Change Practice and Informing Patient Behaviours: Explore how Medical Affairs teams can shape clinical decision-making and drive better patient outcomes
12:00 pm Networking & Light Lunch
Workshop B
1:00 pm Translating Insights into Impact – Practical Framework for KPI Development Across Medical Subfunctions
As Medical Affairs becomes increasingly strategic and insight-driven, the challenge is shifting from collecting data to demonstrating meaningful impact. Each subfunction, from Field Medical to Communications, Evidence Generation and more adds unique value, but success depends on defining KPIs that capture both functional and collective achievement.
This practical workshop will help you build and align metrics that link everyday activities to broader organizational goals, using real-world examples to show how Medical Affairs drives measurable value for patients and the business
This workshop will gather experts to discuss:
- Define Fit-for-Purpose Metrics: Identify impactful KPIs for Field Medical, Medical Communications, and Evidence Generation teams
- Align Across Functions: Learn how to link function-specific metrics to overarching Medical Affairs strategy and corporate objectives
- Create Actionable Dashboards: Explore how to visualize and communicate KPI data to leadership and cross-functional partners