Day Two

• Latest advancements in creating centralized insight portals, allowing HCPs and internal teams to access up-to-date clinical information
• Expanding Reach Beyond Professionals, looking to incorporate patient-generated data and insights into digital platforms to inform care strategies
• Understand how to tease apart the different contributions by the field, digital and other teams to quantify their impact on overall clinical and commercial outcomes

• Powering Medical Affairs content and MSL strategy using data
• Embedding GenAI for self service as well as crafting new surveys
• Insights gleaned to investigate new therapeutics areas in research and enterprise application

• Discover how MSLs, medical communications, digital teams and more can feed intelligence into R&D, commercial teams and leadership
• Explore strategies for building shared objectives while respecting the unique contributions of each Medical Affairs subfunction
• Practical examples of how structured insight sharing and aligned metrics demonstrate the value of Medical Affairs and support strategic decision-making

• Learn how to distinguish between noise and meaningful observations by identifying which insights truly drive strategic or behavioral change.
• Explore how Medical Affairs and Commercial teams can align around common strategic goals while maintaining clear compliance boundaries and scientific integrity.
• Discover practical approaches to feed compliant, actionable insights into organizational strategy, demonstrating how Medical Affairs directly supports business-wide priorities and decision-making.

• Learn how different functions can work toward common objectives while maintaining independent contributions, strategic comparatives
• Developing collective impact metrics and quantify the combined effect of crossfunctional initiatives on organizational success
• Explore examples of frameworks and tools that support collaboration, alignment and measurable outcomes

• Explore methods for mapping patient experiences and identifying critical care gaps that affect outcomes and therapy adoption
• Collaborating with patient advocacy groups to best capture patient and caregivers experience and the most important aspects of the disease state
• Discover how this information can guide medical strategy, education and communication to improve real-world impact

As Medical Affairs continues to evolve beyond traditional engagement metrics, the next challenge lies in translating insights and intentions into structured, measurable frameworks that best reflect real impact.

In this interactive, hands-on session, delegates will collaborate to design a shared blueprint for measuring and communicating Medical Affairs value, building on lessons learned throughout the summit. Through guided exercises and group discussions, you’ll co-develop a working model that captures the evolving scope of Medical Affairs excellence, linking metrics, mindsets, and strategic outcomes.

Key Takeaways:

• Define fit-for-purpose metrics that reflect your organization’s priorities and the broader healthcare ecosystem
• Translate insights into action by creating frameworks that support consistent measurement across functions and regions
• Align stakeholders around shared success metrics to strengthen Medical Affairs’ strategic voice and influence
• Leave with a practical, adaptable template you can bring back to your team- supporting ongoing collaboration, refinement, and measurable progress

By the end of this session, you’ll have a customizable framework and a set of guiding principles to help standardize impact measurement and sustain momentum long after the meeting closes.