From Data Silos to Shared Intelligence: Rethinking Impact Measurement in Medical Affairs

• Latest advancements in creating centralized insight portals, allowing HCPs and internal teams to access up-to-date clinical information
• Expanding Reach Beyond Professionals, looking to incorporate patient-generated data and real-world medical data to inform care strategies
• Understand how to tease apart the different contributions by the functions to quantify their impact on overall clinical and commercial outcomes

Speakers:

Prem Sundivakkam

Executive Lead, Global Medical affairs, Communications and Congress

Pfizer