Expanding Value Definition – Measuring Impact beyond HCPs to the Full Patient Experience to Drive Better Outcomes

• Explore methods for mapping patient experiences and identifying critical care gaps that affect outcomes and therapy adoption
• Collaborating with patient advocacy groups to best capture patient and caregivers experience and the most important aspects of the disease state
• Discover how this information can guide medical strategy, education and communication to improve real-world impact

Speakers:

Rohita Sharma

Global Head, Strategic Alliances & Patient Advocacy Patient Experience, Medical Affairs

Alexion Pharmaceuticals